Understanding the Buyer

Understanding the Buyer

A major purchase starts with rational justification – windows may be old and let out heat, a conservatory for extra space, doors hang off in the kitchen, and a fitted bedroom may be the most effective way to gain extra storage. They are expensive and involve upheaval,...
Dealing with Customer Complaints

Dealing with Customer Complaints

How to Handle Customer Complaints. Customer complaints are inevitable, no matter how streamlined your business, or how good your intentions. Whether the complaint is justified or not, they must always be acknowledged and dealt with effectively. By ignoring or...
Asking for the Order

Asking for the Order

Are your customers missing out because you won’t ask for the order? Too Busy to Spend Time with Potential Customers If you’re like most small business owners, you are probably rushing in and out of your customer’s home, measuring and promising to email a...
Sales Tips for Window Tradespeople

Sales Tips for Window Tradespeople

The normal rules of selling appear to be relaxed for tradespeople. Consumers have long understood that manual trades quote for their own business and are not salespeople. It’s acceptable to arrive at the end of the day, in work clothes and with the muck of the day’s...